Source Wurx News
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Packaging’s Critical Role in the Proliferation and Appeal of Private Label Products
In an exceptionally condensed timeframe, private label product packaging has gone from eyeroll-inducing to eye-catching. Let’s explore the dynamics at play.
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Private label products are booming. It’s likely to stay that way.
It wasn’t long ago when “private label” wasn’t a recognizable phrase. Off-brand products were generously referred to as “store brand”; ungenerously, they were dubbed “generics,” or even “knock-offs.”
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Major Private Label Food Manufacturer Selects Source Wurx for Print Production Management
Source Wurx’s turnkey design and prepress services will sharply reduce graphics costs, ensure run-to-run color consistency and improve lead times.
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